Frameworks in print
Five published books, including a three-volume series, all co-authored with Jay Abraham, bringing consumer psychology and academic rigor to strategic growth frameworks. See the About page for how this work relates to Villy's independent research and frameworks.
PREEMINENCE
How to Become the Only Choice Your Market Can Trust
The philosophy for earning loyalty, leadership, and lasting advantage — a framework for becoming the trusted choice a market turns to first, before competing on price or features.
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LEVERS
How to Build a Business That Scales Itself
Identifies the small number of structural leverage points that let a business scale without a proportional increase in effort, and how to find them in a given organization.
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Getting Everything You Can Out of What Comes Next
How to Multiply Results Without More Effort by Leveraging Hidden Assets
A follow-up to the bestseller Getting Everything You Can Out of All You've Got, focused on identifying underused assets already inside a business as the fastest path to multiplying results.
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The Wonder Drug for Business Growth
Turn Your Clients Into Your #1 Sales Team
Argues that consistent, disciplined client relationship-building — not novel tactics — is the most reliably underused growth lever available to most organizations.
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How to Get the Capital for Your Great Idea, Start-Up or Expansion
And What to Do If You Can't
A three-book series on funding a business and growing it — from getting in front of investors, to the strategic leverages that attract capital, to growing through alliances when capital isn't available.
- Book One Launch & Fund: Getting Your Business Off the Ground and In Front of Investors
- Book Two The 25 Strategic Leverages
- Book Three Alliances & Growth Without Capital