Most First-Time Founders Are Chasing the Wrong Thing First
Step One: start a business. Step Three: profit. What happened to Step Two?
The Growth Leverage Brief
Research-backed thinking, without the noise
Short, evidence-grounded writing on consumer psychology, strategy, and where growth actually comes from — published on Medium.
Your Words Are Doing More Work Than You Think
The words you choose aren't neutral. Every one either builds a bridge of trust to your client or leaves a gap they have to cross alone.
Your Best Salespeople Are Already Working for You
You're just not paying attention to who they are.
Why Your Market Doesn't Trust You (And What It Takes to Become the Only Choice)
Most businesses believe they are competing on value. The grim reality is that they're not — and they're quite far from it.
The End of Transactional Business
How the Strategy of Preeminence transforms you from a vendor into the only choice your market trusts.
Narcissism — A Market Segmentation Tool?
How understanding a personality trait most marketers ignore can sharpen the way an audience is segmented.