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Dr. Villy Abraham is a marketing scholar, consumer behavior researcher, and strategic business advisor whose work sits at the intersection of academic evidence and real-world growth. He is an Assistant Professor and Chairperson of the Technology Marketing Department at Sapir Academic College in Israel, and holds a Doctor of Business Administration (DBA) in international marketing and consumer behavior from Manchester Business School.

For more than two decades he has researched and taught how people actually make decisions. His peer-reviewed work on consumer and political animosity, trust and risk perception, dark tourism, and traveler decision-making has appeared in journals including Tourism Review, Tourism and Hospitality Research, Journal of Heritage Tourism, and International Journal of Heritage Studies. He also serves as an Associate Editor at Cureus (Springer Nature) for Tourism & Hospitality and Technological Marketing.

Alongside his academic career, Villy works directly with entrepreneurs, executives, and organizations on strategic growth. Since 2024 he has collaborated with marketing strategist Jay Abraham on books, frameworks, and courses. Together they have published five books — PREEMINENCE, LEVERS, Getting Everything You Can Out of What Comes Next, The Wonder Drug for Business Growth, and the three-volume series How to Get the Capital for Your Great Idea, Start-Up or Expansion — and the course Referral Mastery, with more in development. He is the creator of The Villy Abraham Method, a four-stage framework (Diagnose, Map, Design, Validate) that grounds growth strategy in the psychology of why people buy.

Villy speaks to corporate, academic, and conference audiences, and offers media commentary on consumer psychology and marketing trends.

Full background, including how his independent and co-authored work relate, is on the About page.